Crazy Rich Asians

Title Sequence | 3D Motion

A milestone for Asian representation in pop culture, Crazy Rich Asians follows a young Asian American woman from a modest background as she grapples with her boyfriend’s family’s disapproval, facing themes of wealth, class, and cultural identity.

This title sequence draws inspiration from the classic Chinese game of Mahjong, following a single tile as it travels through a world of wealth and conformity. Along its journey, the tile disrupts societal structures, challenges tradition, and transforms the world into a more abstract and unconventional vision.

Role:
Art Directing, Storyboarding,
Modeling

Team:
Dawon Kang, Joel Aaron, Michelle Wu

Motion

Storyboard

Typography

Moodboard

Modeling

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