Mythical Society Rebrand
Brand Identity
Mythical Society is a subscription service offered by Good Mythical Morning, where fans can unlock premium content, behind-the-scenes footage, and receive exclusive merchandise.
I was tasked with refreshing the branding for Mythical Society’s new app and website. My goal was to enhance the original designs, making the experience more approachable, while staying true to Mythical’s overall brand. Each design element, from typography to color, was chosen to feel welcoming and encourage more subscriptions, without detracting from the content. Inspired by the Mythical Society tagline, “Semper Curiosus” (always curious), the new branding is packed with personality, creating a playful and inviting visual identity.
Primary Logo
Secondary Logo
Branding Elements
Mythical features various mythical creatures in its branding, one of them being a serpent. I designed a repeating pattern for use across the app, social media, and merchandise. Another focus of the rebranding was putting more emphasis the different membership tiers, so I designed new icon borders that would upgrade with each tier.
